After the phenominal response from their 2011 #WantAnR8 twitter campaign, Audi is giving it another go. For tweeting the #WantAnR8 hashtag fans of the supercharged coupe are entered for a chance at driving the R8 for a day. Winners have the choice of either having the R8 delivered to their home so all their neighbors can look on green with envy or put the speed demon through the paces on the track at the Audi Sportscar Experience in Sonoma, CA. Talk about a win-win situation!
“Last year, what started as a small swell on Twitter erupted into a nationwide battle to win an R8 for a day. The #WantAnR8 Twitter campaign allowed Audi fans to engage in a fun, exciting way and we’re thrilled to bring it back for a second year,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large. The spot is exhilarating, fast paced and portrays the R8 as a history-defining vehicle.”
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The Jeep® brand has stepped up to the plate when major studios wouldn’t in their support of Red Tails sponsored movie screenings across the country. The latest epic from producer, George Lucas, inspired by the true story of America’s first all-black aerial combat unit, The Tuskegee Airmen has been in the making for more than two decades. Unwavering by being turned down by major studios to bring “the most accurate” depiction of The Tuskegee Airmen to the big screen, George Lucas self-financed this watershed moment in aviation.
Lensed by The Wire director Anthony Hemingway, Red Tails stars Terrence Howard, Cuba Gooding Jr., Nate Parker, David Oyelowo, Tristan Wilds, Ne-Yo, Elijah Kelley, Marcus Paulk and Kevin Phillips. Red Tails is a high-flying action adventure film inspired by the heroics of the first all-African American aerial combat unit to serve in World War II.
The film also highlights the important role Jeep vehicles played in World War II and is featured in multiple scenes including two action scenes that take place inside a Jeep vehicle.
“We commend George Lucas and Lucasfilm in the quest to tell the story of the Tuskegee Airmen’s courage, ability and resiliency seen in Red Tails,” said Kim Adams House, Head of Jeep Advertising. “It is a proud moment for the Jeep brand to reunite with the renowned and brave Tuskegee Airmen - who helped to keep the many missions in the air moving forward while Jeep vehicles kept our troops moving forward on land.”
The White House also hosted a
screening for the cast, crew and surviving Tuskegee Airmen.
The interior of this Lexus design concept hints at the new contemporary, upscale and uniquely Lexus design direction. Created by Calty, the company’s design studio in Newport Beach, Calif., the concept vehicle will debut at the North American International Auto Show in Detroit at 1:25 pm Eastern time on January 9, 2012.
Kicking off one of the most anticipated reveals was the 2013 Ford Taurus SHO. Enhanced to the gills, the 2013 SHO is the "sportiest" Taurus yet with extra attention paid to power, technology and fuel economy. While the changes of 2013 model are subtle, there is definitely an attitude adjustment.
Forward-thinking technologies with the driver in mind make the Taurus a smart and safe choice. Class-exclusive features like Multicontour seat with Active Motion lessens driver and front passenger fatigue with a rolling massage pattern. Additional features like Blind Spot Information System (BLIS) to alert the driver of vehicles in blind spots, Cross-traffic alert that senses and warns the driver of oncoming from either direction when backing out of a driveway or parking spot and the "parent's best friend" MyKey feature to activate restricted driving modes including limiting top speeds, audio volumes and provides earlier warnings.
The largest Rolls-Royce showroom in the world has opened in the Umm Al Nar area of Abu Dhabi, United Arab Emirates. The new state-of-the-art facility was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
“One of the key goals was to reach young consumers with a soundtrack that would resonate with their musical tastes,” said Dave Nordstrom, Lexus vice president of marketing. “We reached out to the top writers, producers and remixers in the industry and asked them for music that reflects what is happening in today's musical scene.”
The goal of the CT Remix program is to allow consumers to embrace the music of the CT campaign with ringtones and music downloads from some of the nation’s most notable DJs and/or producers such as GRAMMY® award winning producer Alex Da Kid (Eminem), LA Riots (Lady Gaga), Dave Aude (Rihanna), Bones Domingo, DJ Nesty (Don Omar) and Derek Bramble (David Bowie).
“This was the first time a company has ever reached out to me to create something unique that would support their advertising, and I wanted to produce something that was a bit more in your face, more aggressive,” said Bramble of the direction he took with his remix. “I really wanted the track to pop and jump off the screen.”
At the foundation of the CT Remix initiative lives the music that is featured in each of the four campaign commercials titled,Challenge (Alex Da Kid), Forge (Bones Domingo), Escape (Derek Bramble) and Details (DJ Nesty).
“I was excited to be a part of the project, because I felt like Lexus was undergoing a transformation,” explained Nesty. “I thought to myself, I need to be a part of this revolución. And, when they offered me the chance to be a part of the remix project, I knew this was the icing on the cake. I'm in!”
Each piece of original music was created by relevant DJs/producers for Lexus’ audience, while bringing to life the CT’s unconventional and uncompromising qualities. In keeping with this strategy, the CT Remix called for these original tracks to then be remixed by the likes of LA Riots, Dave Aude, Dummy Boy Rick and Bones Domingo, who created a track featuring lyrics by rapper Najee.
“There are so many talented people on this project, and I really applaud Lexus for taking such big risks – it obviously paid off,” said famed producer Bones Domingo. “I don’t think I had ever thought of Lexus in that way before this campaign.”
The CT Remix program is as fully integrated as the entire marketing campaign itself. Each remixed track will be distributed to world renowned Dance DJs to further reach the CT audience where they live; these DJs will be serviced via specially designed USB sticks, hand to hand promotion and MP3s. In addition to this element, there will be experiential, digital, social and PR extensions to the CT Remix program. All of the tracks will be packaged and made available on iTunes, Amazon mp3, Zoon, emusic, thumbplay and Nokia, among others.
“2011 is the biggest year for dance music,” said Aude, a veteran DJ and Remixer for the likes of Lady Gaga. “It’s great to see a luxury brand that is tapping into the very pulse of what is going on in America right now. I’m proud to have worked on such a breakthrough project.”
For more information on the CT Remix program visit: www.lexusctremix.com
Eighteen emerging bands from across the country have a shot at national television exposure, a career milestone that will be determined by consumer votes, fan engagement and live performances through a contest called “Cruze-ing To Vegas” that launches today on 
