After the phenominal response from their 2011 #WantAnR8 twitter campaign, Audi is giving it another go. For tweeting the #WantAnR8 hashtag fans of the supercharged coupe are entered for a chance at driving the R8 for a day. Winners have the choice of either having the R8 delivered to their home so all their neighbors can look on green with envy or put the speed demon through the paces on the track at the Audi Sportscar Experience in Sonoma, CA. Talk about a win-win situation!
The #WantAnR8 hashtag will appear during a new 30-second spot called “Once Upon a Time,” featuring the R8 supercar. The spot debuts today on the Audi YouTube channel, followed by network TV on March 26.
“Last year, what started as a small swell on Twitter erupted into a nationwide battle to win an R8 for a day. The #WantAnR8 Twitter campaign allowed Audi fans to engage in a fun, exciting way and we’re thrilled to bring it back for a second year,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large. The spot is exhilarating, fast paced and portrays the R8 as a history-defining vehicle.”
In 2011, local D.C. Audi fan Joanne McCoy tweeted Audi of America about how much she wanted the R8. When she used the hashtag #WantAnR8 in her tweet, Audi took notice, and drove a brand new Audi R8 to Joanne’s house to use for the day. Building off that momentum, Audi launched the official #WantAnR8 Twitter campaign that gave Twitter users the chance to get behind the wheel of the brand’s flagship Audi R8 V10 for a day simply by tweeting. Since, the hashtag has been used over 75,000 times.
All drives will happen within the 2012 calendar year. For terms and conditions, please visit audi.us/R8contest .
About the Audi R8
The Audi R8 has exceptional performance resulting from the combination of advanced lightweight materials and increased power. The 2012 Audi R8 is available as both a Coupe and Spyder, with each style offering two levels of power – a 4.2-liter FSI® V8 or a 5.2-liter FSI V10. The V8 generates 430 hp at 7,900 rpm, with 316 lb-ft of torque at 4,500 – 6,000 rpm, while the 5.2 liter achieves 525 hp at 8,000 rpm with 391 lb-ft of torque at 6,500 rpm. Ultra high-revving FSI® Direct Injection motor and race-inspired mid-engine dynamics, coupled with Audi aluminum technology makes the R8 relatively lightweight while maintaining an extremely rigid frame to enhance performance.
The BMW Group and Stitcher are cooperating to make the Stitcher Smart Radio iPhone App compatible with vehicles equipped with the groundbreaking BMW Apps and MINI Connected technologies. Once completed, BMW and MINI customers will be able to easily and safely access unique features of Stitcher’s on-demand streaming service in vehicles equipped with the BMW Apps or MINI Connected options. BMW Group will demonstrate a prototype of the forthcoming Stitcher iPhone App for media during the South by Southwest Interactive (SXSWi) conference in Austin, Texas, on Monday, March 12.
“As promised, the BMW Group continues to deliver great, new services like Stitcher to our worldwide customers via the groundbreaking platforms of MINI Connected and BMW Apps,” said Uwe Higgen, head of the international BMW AppCenter network, based in Munich, Germany. Development of the Stitcher app will commence via the BMW AppCenter Mountain View, California, which continuously scouts for new services in the Silicon Valley and the greater North American market.
When integration is complete, a simple update to the Stitcher iPhone app through the iTunes App Store will enable a host of Stitcher’s unique entertainment features to be integrated seamlessly into the car, where they can be easily operated using the already familiar BMW iDrive and MINI Connected systems. The prototype Stitcher app for the BMW Apps and the MINI Connected platforms will showcase the following unique capabilities:
- Seamless integration and control of Stitcher’s services through the vehicle’s infotainment system, which enables easy searches for content, the ability to provide feedback (“More Like This” and “Listeners Also Like”), and fast forward and rewind control
- The ability to create or remove custom stations on demand
- High-resolution visual display featuring album art and convenient show/episode information, such as latest episodes, duration and whether the listener has already listened to the episode
- Stitcher offers the following features:
- Personalized playlists of listeners’ favorite shows
- Stitcher recommendation of other programs based on listening preferences towards the discovery of new shows and content
- The broadest selection of podcasts and live radio on-demand
- Stitcher SmartRadio enjoys a 5 star consumer rating and #1 ranking in the iTunes App Store’s News category
The Jeep® brand has stepped up to the plate when major studios wouldn’t in their support of Red Tails sponsored movie screenings across the country. The latest epic from producer, George Lucas, inspired by the true story of America’s first all-black aerial combat unit, The Tuskegee Airmen has been in the making for more than two decades. Unwavering by being turned down by major studios to bring “the most accurate” depiction of The Tuskegee Airmen to the big screen, George Lucas self-financed this watershed moment in aviation.
Lensed by The Wire director Anthony Hemingway, Red Tails stars Terrence Howard, Cuba Gooding Jr., Nate Parker, David Oyelowo, Tristan Wilds, Ne-Yo, Elijah Kelley, Marcus Paulk and Kevin Phillips. Red Tails is a high-flying action adventure film inspired by the heroics of the first all-African American aerial combat unit to serve in World War II.
The action-packed movie places viewers in the cockpits of nimble fighter planes in the thick of aerial combat, takes them into the tension-filled halls of the Pentagon as the military brass debate the risks of using black pilots in battle, and invites them to experience the camaraderie of the young hotshot Tuskegee Airmen as they serve with excellence. It is an inspiring tribute to real American history told in an exciting, fast-paced style.
“It boils down to a bunch of young men thrust into an incredible situation who, against all odds, do a phenomenal job and come out heroes – they’re really the knights of the contemporary age,” says George Lucas.
Executive Producer George Lucas developed this story for 23 years, enlisting producers Rick McCallum and Charles Floyd Johnson, writers John Ridley and Aaron McGruder.
The film also highlights the important role Jeep vehicles played in World War II and is featured in multiple scenes including two action scenes that take place inside a Jeep vehicle. “We commend George Lucas and Lucasfilm in the quest to tell the story of the Tuskegee Airmen’s courage, ability and resiliency seen in Red Tails,” said Kim Adams House, Head of Jeep Advertising. “It is a proud moment for the Jeep brand to reunite with the renowned and brave Tuskegee Airmen - who helped to keep the many missions in the air moving forward while Jeep vehicles kept our troops moving forward on land.”
Leading up to opening weekend the Jeep brand sponsored four premieres in Detroit, Chicago, Los Angeles and the New York red carpet movie premiere where surviving Tuskegee Airmen and an actual Red Tail pilot were in attendance. Additionally, a1944 Jeep vehicle shared the spotlight amongst the stars.
The White House also hosted a screening for the cast, crew and surviving Tuskegee Airmen.
2011 marked the 70th anniversary of the Tuskegee training program.
Red Tails opens nationwide January 20th. PLEASE SUPPORT AND CHECK YOUR STUBS!
The interior of this Lexus design concept hints at the new contemporary, upscale and uniquely Lexus design direction. Created by Calty, the company’s design studio in Newport Beach, Calif., the concept vehicle will debut at the North American International Auto Show in Detroit at 1:25 pm Eastern time on January 9, 2012.
Driving in the holidays a little early this year, BMW USA is spreading some seasonal cheer to fans via its Facebook page with the launch of the first-ever BMW Ultimate Gift Giveaway — awarding lucky users with daily prize packages including Original BMW Accessory and Lifestyle products such as watches, baby racers, key-chains and more, from December 14 to December 23.
“The BMW Ultimate Gift Giveaway is simply our way of saying ‘thank you’ and wishing a happy holiday to all the BMW fans out there who have supported us throughout the year and continue to remain enthusiastic about everything BMW,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events.
With passion for power, performance and luxury being the only qualifications, beginning December 14 on its Facebook page, BMW USA will award daily prize packages to fans of all ages—from the littlest drivers in the seat of its M Baby Racer to golfers equipped with BMW Championship gear and style-driven leather accessories for both men and women. Users enter the BMW Ultimate Gift Giveaway simply by visiting the sweepstakes tab to see the prize of the day and can check back daily for a chance to win even more prizes.
They can also find more information on all of the prizes and see the full accessory product line at www.Shopbmwusa.com.
Lexus will reveal the all-new GS 350 mid-size luxury sport sedan on Thursday, August 18th in conjunction with the Pebble Beach Concours d’Elegance.
The fourth-generation GS has been completely redesigned, inside and out, and will feature the brand’s new design philosophy, with styling cues such as a distinctive new front grille, that will soon be seen on all future Lexus vehicles. The new GS will also lead the rest of the Lexus lineup in an entirely new direction of driving dynamics.
“Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package,” said Mark Templin, Lexus group vice president and general manager. “With the all-new GS, we’re giving them what they asked for, and more.”
Audi offers motorsport fans the opportunity to watch the Le Mans 24 Hours this weekend closer than ever before – on various channels on the internet.
When the race starts at 3 p.m. on Saturday the “Audi Live Racing” microsite will go online at www.audi-microsites.com/lemans. On the microsite Audi will be delivering a 24-hour live stream with onboard footage of the three Audi R18 TDI cars. In addition, telemetry data of the respective vehicle such as speed, selected gear and position on the track will be available online. Every two hours the microsite will provide a summary of the race. On Twitter the five-time Le Mans winner Emanuele Pirro will contribute current information and assessments of how the race is developing.
At www.twitter.com/Audi__Sport and www.facebook.com/AudiSport motorsport fans have been able to find brief info, photos and videos from Le Mans since the Technical Scrutineering event on Monday. Users are receiving behind-the-scenes insights into Audi Sport Team Joest and have the feeling of being part of the action “live” themselves. The Facebook page of Audi Sport has already recorded more than 35,000 “friends”, with thousands of new fans joining them every day. The free “Audi Sport” iPhone app offers a live ticker.
Audi.tv is airing extensive reports from Le Mans as well – and TV coverage of the world’s most important race will be more comprehensive than ever before. Eurosport is broadcasting a total of 40 hours live from Le Mans, with non-stop coverage of the race on its two channels, Eurosport 1 and 2. The program of SPEED TV in the USA is similarly extensive.
In addition, in Germany, SAT.1 will air live reports from Le Mans. Presenter Verena Wriedt and the former Audi factory driver Hans-Joachim Stuck will be on the air with special programs on Saturday night at 18:30 and on Sunday morning at 07:50 (CET). On Tuesday night SAT.1 will broadcast an extensive background report of the “race of the year” on its “24 Stunden” (“24 Hours”) program.
Audi has already won the Le Mans 24 Hours nine times since 2000 and is competing for its tenth overall victory in total with the innovative Audi R18 TDI this year. The three cars are fielded by Audi Sport Team Joest. The drivers running in car number “1” are last year’s winners Timo Bernhard, Romain Dumas and Mike Rockenfeller. Car number “2” is driven by Marcel Fässler, André Lotterer and Benoît Tréluyer. In car number “3” Dindo Capello, Le Mans record winner Tom Kristensen and Allan McNish are taking turns at the wheel.
The race will be started by FIA President Jean Todt at 3 p.m. on Saturday.
The Big Apple was all a buzz with the 2011 New York International Auto Show. Debuts, re-designs and concepts were displayed with sprinklings of the glitz and glamour normally reserved trendy Hollywood premieres.
Kicking off one of the most anticipated reveals was the 2013 Ford Taurus SHO. Enhanced to the gills, the 2013 SHO is the "sportiest" Taurus yet with extra attention paid to power, technology and fuel economy. While the changes of 2013 model are subtle, there is definitely an attitude adjustment.
Not one to easily slap the SHO badging, Ford took to heart feedback from SHO buyers and club enthusiasts; both of which were in attendance at the reveal.
More than one-dimensional, enthusiasts focused on speed and power; SHO drivers wanted the 'full" driving experience. Aesthetics, design and fuel economy was paramount in the "reconfiguring" of the SHO.
Enhancements include the sleek SYNC-powered MyFord Touch; now a standard, ablack mesh front grille and the piano black facade of the sound system has the SHO teetering on the dark side.
Oh, but don't sleep! With all the talk about a new persona, the SHO is STILL a powerhouse.
The Performance-Inspired Design includes a drivetrain that has a "neck-snapping" 3.5-liter EcoBoost V6 engine that kicks out 365 ponies, road gripping (EPAS) electric power-assisted steering, sport-tuned suspension and 20-inch machined and painted wheels.
On the other end of the sedan spectrum is the 2013 Taurus Limited. Owning the buzzword, "refinement," the new Ford Taurus answers the call for more fuel efficiency and technology. Don't get it twisted, the Taurus is no shrinking violet to its supercharged sibling.
Boasting the expectation of a "best-in-class" 31 highway mpg with the aid of a 2.0-liter EcoBoost engine and the standard 3.5-liter V6 poised to deliver "unsurpassed" fuel economy; the new Taurus offers greener options.
Even though the Taurus, in the not-to-distant past had an overhaul; this model kicks it up another notch. From the top to the bottom, the Taurus has been tweaked with a full-bodied make-over without increasing the overall dimensions or vehicle weight. The repositioning of key design elements give the Taurus an athletic and sporty persona.
Forward-thinking technologies with the driver in mind make the Taurus a smart and safe choice. Class-exclusive features like Multicontour seat with Active Motion lessens driver and front passenger fatigue with a rolling massage pattern. Additional features like Blind Spot Information System (BLIS) to alert the driver of vehicles in blind spots, Cross-traffic alert that senses and warns the driver of oncoming from either direction when backing out of a driveway or parking spot and the "parent's best friend" MyKey feature to activate restricted driving modes including limiting top speeds, audio volumes and provides earlier warnings.
Both models will be manufactured at Ford's Chicago Assembly Plant.
For additional highlights from the NYIAS check out Bumper2Bumper's coverage below.
The largest Rolls-Royce showroom in the world has opened in the Umm Al Nar area of Abu Dhabi, United Arab Emirates. The new state-of-the-art facility was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
The new 900 square metre showroom provides space for displaying five Rolls-Royce motor cars, a coffee bar and a customer configuration lounge including colour and trim samples. The showroom is also directly linked to a new dedicated Rolls-Royce service facility.
Torsten Müller-Ötvös said, “The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls‑Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East”. He continued, “The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth.”
The occasion was marked by the unveiling of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. One of a collection of 100 highly bespoke Rolls-Royce Phantom models, the cars were built to mark the Centenary of the Spirit of Ecstasy, 100 years since the world’s most instantly recognisable bonnet figurine was first fitted to Rolls-Royce cars. The beautiful Collection cars were designed with a suite of bespoke design details including a special white-on-black double-R badge, Spirit of Ecstasy inspired coachlines and an inscribed figurine bathed in white light emanating from its base. Discerning collectors across the world, especially in the Middle East, have shown great interest in these unique cars.
ATLANTA: Porsche plans to broaden its media relations reach, in support of a new campaign that positions its sports cars as engineered for not only performance, but everyday use.
The multimedia campaign, called “Engineered for Magic. Everyday”, features the cars – particularly the Porsche 911 – through the lens of daily driving, such as a parent picking up kids at school and a man running an errand to a home improvement store.
The media relations campaign includes targeted loans to automotive and business reporters with the goal of “broadening our message about our sports cars, which is something we've never really done. We've historically focused on performance,” says Tony Fouladpour, business communications manager for Porsche Cars North America. “There would be a wider range of publications, news outlets, and even online publications that would be interested in a story like this.”
The hub of the integrated campaign is a consumer-generated website, where owners can share their everyday stories. To jump start the site, in February Porsche sent 200 Flip video cameras to select owners asking them to contribute videos.
Porsche is now inviting all owners to post stories, photos, and videos, through its social media channels. The automaker is working with Brandware PR on its social media outreach, primarily for its Facebook page and Twitter feed.
Through the Web site, Fouladpour says Porsche will be able to connect reporters with owners who have contributed everyday stories.
In partnership with the Reelz channel, Porsche also plans to invite amateur filmmakers to submit films that demonstrate “daily magic.” Ten filmmakers will be selected to experience a Porsche and make a film about the experience. The winning submission will be shown in cinemas across the country, and on the Reelz channel.
Eighteen emerging bands from across the country have a shot at national television exposure, a career milestone that will be determined by consumer votes, fan engagement and live performances through a contest called “Cruze-ing To Vegas” that launches today on Billboard.com sponsored by Chevrolet.
Devoted fans and progressive music enthusiasts can visit www.Billboard.com/battle to view each band by region, listen to music, watch videos and cast their vote. The final six group favorites will each receive the keys to a Chevrolet Cruze for a road trip that will take them from their home base to Las Vegas. Upon arrival a battle of the bands competition awaits with the ultimate prize: a chance to be honored as the “Dreamseeker Artist of the Year” at the 2011 Billboard Music Awards airing live Sunday, May 22 on ABC.
“We have scouted the country for bands that we truly believe have the potential to break out as stars," said Billboard Editorial Director Bill Werde. “Our new Uncharted ranking has been a priceless tool for discovering new bands, DJs and musicians and now we want to push them further out onto the public stage."
“Chevrolet has long been associated with music. In fact, Chevrolet has been mentioned in over 1,000 songs,” said Kevin Mayer, director of advertising and promotions for Chevrolet. “Partnering with Billboard.com on ‘Cruze-ing to Vegas’ is the next link in connecting our brand with music.”
Billboard editors have identified three bands from six U.S. regions based on a variety of factors, including Heat Score, a formula that measures online fan engagement and drives Billboard’s Uncharted chart of emerging artists. They are:
1. Champagne Champagne (Seattle). 2. Grynch (Seattle). 3. Hotels (Seattle).
4. AJ Rafael (Moreno Valley, CA). 5. The Deadlies (Los Angeles). 6. Traphik (Long Beach).
7. Butcher Bear and Charlie (Austin). 8. Don’t Wake Aislin (Dallas). 9. Otenki (Houston).
10. Duke Junior and the Smokey Boots (Athens, OH). 11. Lightning Love (Detroit). 12. MyMyMy(Chicago).
13. Art Official (Miami). 14. Decoder (St. Petersburg, FL). 15. Side by Side (Charlotte, NC).
16. Appomattox (New York City). 17. Gentlemen Hall (Boston). 18. The Cinnamon Fuzz (Boston).
These bands will hit the road in an all-new Chevrolet Cruze and document their journey to Las Vegas. A camera crew will follow their every move – playing gigs along the way, rocking out to Cruze’s standard XM radio, communicating with fans through blogging, tweeting, creating playlists and, finally, the battle of the bands on May 18. The six bands will engage with their fans while on the road, building a viral audience and improving their social Heat Score, one of many goals as they set their sights on Las Vegas.
The 2011 Billboard Music Awards are supported in partnership with Chevrolet Cruze and the Las Vegas Convention and Visitors Authority. For more information on “Cruze-ing to Vegas” visit www.Billboard.com/battle.
Chevrolet introduced the Mi-ray concept recently at the 2011 Seoul Motor Show. The roadster celebrates Chevrolet’s 100-year heritage of designing expressive vehicles in the brand’s newest market.
According to GM Korea President and CEO Mike Arcamone, “‘Mi-ray’ is Korean for ‘future.’ As GM rolls out Chevrolet across Korea, the Mi-ray concept offers an exploration of future possibilities for the brand. It strengthens the bond between car and driver, creating a fresh look at what sports cars of the future might be.”
The Mi-ray was developed at the GM Advanced Design Studio in Seoul. Combining cutting-edge hybrid propulsion technology and advanced styling, it balances iconic Chevrolet design cues with a future design vision as Chevrolet celebrates its centennial in 2011.
The Mi-ray pays tribute to Chevrolet’s sports car heritage. It is small and open like the 1963 Monza SS, and light and purposeful like the 1962 Corvair Super Spyder. Its aerodynamic fuselage is reminiscent of modern jet fighters.
Made of carbon fiber and CFRP (carbon fiber-reinforced plastic), the wedged body side is divided by an angled character line, with ambient lighting underneath. This accent creates a sweeping line of light when the car is in motion, bringing a warm glow to the sculptured body. Le Mans racer-style scissor doors open up and out of the way for dramatic access to the interior.
The powerful front end offers a reinterpretation of the Chevrolet face. The Mi-ray’s dual port grille is flanked by LED headlamps with new signature daytime running lamps. The front and rear fenders evoke Chevrolet Corvettes of the past and express the concept’s sports car spirit. At the corners, carbon-fiber spoilers help control down force and airflow.
Distinctive retractable flaps provide additional airflow control while providing access to the charge port on one side and the fuel filler on the other. The charge port also features an external battery charge indicator. Each rear fender contains individual cargo space for the storage of small items. Under the ducktail surface, the taillamps provide a new interpretation of Chevrolet’s twin element identity.
The Mi-ray features aluminum-carbon fiber composite 20-inch wheels in front and 21-inch wheels in the rear. The strong turbine theme evokes movement, even when the Mi-ray is stationary.
The heavily tapered top view enhances the Mi-ray’s purposeful image. From above, the cabin has a unique diamond shape.
The interior of the Mi-ray echoes Chevrolet’s racing heritage. As with the exterior, it takes inspiration from jet fighters. The Mi-ray contains a melange of brushed aluminum, natural leather, white fabric and liquid metal surfaces, for an overall effect of sculptural velocity.
The interior compartment is surrounded by a carbon fiber shell, which gives it a lightweight yet rigid structure. Its flowing, yet slightly tensioned, twin cockpit tightly wraps around the driver and passenger. The cockpit is driver focused, drawing inspiration from the iconic Chevrolet sports car. However, the passenger is also fully engaged in the driving experience.
Asymmetric seats flow from the door, forming a symmetric interior that gives the driver a feeling of being fully connected with the car. Ambient lighting, which starts from the upper instrument panel and flows into the seat back area, adds a sense of luxury. Seat cushions and headrests are connected by the lightweight carbon fiber shell and mounted on a single aluminum rail. The headrest area follows the exterior form, integrating with an air scarf for open-air driving.
Designers took a unique approach to displaying information, using back projection on the instrument panel. Information in front of the driver has been prioritized into three zones. Immediately in front is vehicle performance. It is flanked on the left by range and on the right by navigation and mileage figures. This eliminates unnecessary visual clutter, allowing the driver to focus on the thrill of driving.
The center touch screen flows down to an aluminum support, which evokes a fighter jet’s nose with the landing gear down. The exterior surface waterfalls down into the interior to meet the reinforced console, connecting the front and rear of the car.
The centrally located start button is also inspired by a jet aircraft. When the button is pressed, the column-mounted retractable meter cluster rises like a jet fighter canopy and “Interactive Projection” appears on the white surface.
Retractable rearview cameras, which replace traditional rearview mirrors, extend from the side glass electrically. In city driving, the forward-facing camera operates in conjunction with GPS to overlay navigation information with real-time video.
Fuel-Efficient, High-Performance Propulsion System
The Mi-ray features a concept “mid-electric” propulsion system, located primarily behind and beneath the driver, that maximizes performance and fuel efficiency.
“Many of the components in the Mi-ray’s propulsion system are a logical extension of GM’s current technology portfolio,” said Uwe Grebe, executive director for GM Powertrain Advanced Engineering. “The concept shows the potential for reconfiguring, rescaling and extending today’s propulsion technologies.”
The Mi-ray is propelled by two front-mounted 15-kW electric motors for quick acceleration and zero emissions in urban driving. The motors are powered by a 1.6-kWh lithium-ion battery that is charged through regenerative braking energy. The Mi-ray has the capability of being switched from front-wheel drive to rear-wheel drive.
For performance driving, the Mi-ray’s 1.5-liter four-cylinder turbocharged engine combines with the electric motors, providing spirited torque control to both the left and right wheels as needed. The high-tech engine, mounted behind the cockpit, drives the rear wheels while seamlessly integrating electrification technology that defines a new standard in the compact roadster segment.
A dual-clutch transmission (DCT) enables a reduction in the powertrain’s size by eliminating the torque converter. Shifts are quick and firm. The shift pattern has been tuned for improved top speed in performance mode. A start-stop system works in conjunction with the DCT.
“The propulsion concept fits perfectly with the rest of the vehicle, delivering big performance in a small footprint, on the road and in the environment,” said Arcamone. “By combining GM propulsion technology and visionary design, the Mi-ray points to the future of Chevrolets around the globe – expressive, youthful and entertaining.”
The Lexus Culinary Masters debut lineup includes:
“I’m honored to be part of such an elite culinary team, working with a company who shares our passion for perfection,” said Michael Chiarello, acclaimed founder of Bottega, culinary entrepreneur, cookbook author, winemaker and Emmy award-winning television personality. “I’m looking forward to helping shape future programs as part of the team, as well as lend my lifestyle expertise to various programs and charitable opportunities.”
Masaharu Morimoto, Iron Chef and international restaurateur added, “As a chef, my life mission is to create a memorable dining experience for my guests. I’m thrilled to be working with the Lexus Culinary Masters to collectively partner with Lexus in creating similar memorable experiences for their customers.”
As a premier Pebble Beach Wine & Food sponsor, Lexus is known for hosting some of the festival’s most highly coveted, sold-out events. This year follows suit as the automaker hosts the inaugural Lexus Presents--REMIX: A New Spin on Haute Cuisine with Champagne Krug. Fine dining will converge with pop culture as guests savor Lexus Culinary Masters-prepared fare with Krug’s finest champagne pairings and music from DJ Mom Jeans aka Danny Masterson.
Other Lexus-sponsored Pebble Beach Food & Wine events include the Lexus Chef’s Table Lunch Featuring Michael Chiarello and Graham Elliot, as well as two famed Lexus Grand Tasting Events—a must-eat, must-see gathering of gourmands where guests enjoy unparalleled access to 25 world-renowned chefs serving samples of their cuisine along with 200 premium wineries pouring more than 500 vintages.
Audi today announced that T-Mobile USA, Inc. will serve as the U.S. wireless carrier for its Audi Connect systems in the company’s newest Audi luxury vehicle lines. Available with the arrival of the 2012 Audi A7 in April, the Audi Connect services include voice-activated Google Earth™, Google™ Local Search, and Sirius Traffic™ information combined with Google Earth™ imagery. In addition, Audi Connect allows users to obtain real-time news, weather, and fuel prices from other providers. Audi Connect is also able to turn the vehicle into a secure mobile Wi-Fi hotspot, allowing vehicle passengers to retrieve information on the Internet conveniently and securely.
Audi Connect services are enabled with an enhanced, ruggedized T-Mobile® SIM card connected to T-Mobile’s robust network inserted into the advanced Audi MMI® Navigation Plus system. To facilitate easy activation, T-Mobile SIM cards will be included with the vehicle, allowing customers to simply sign up for a service plan at the time of vehicle sale or at any time during or after the six-month complimentary trial period.